{"id":9775,"date":"2020-05-07T11:28:52","date_gmt":"2020-05-07T03:28:52","guid":{"rendered":"https:\/\/www.hdeexpo.com\/?p=9775"},"modified":"2021-09-09T18:23:37","modified_gmt":"2021-09-09T10:23:37","slug":"suning-opens-smart-retail-experience-centre-in-nanjing","status":"publish","type":"post","link":"https:\/\/www.hdeexpo.com\/en\/suning-opens-smart-retail-experience-centre-in-nanjing\/","title":{"rendered":"Suning Opens \u2018Smart-Retail Experience Centre\u2019 in Nanjing"},"content":{"rendered":"\t\t
Suning Opens ‘Smart-Retail Experience Centre\u2019 in Nanjing<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Chinese retail giant Suning has launched a smart-retail experience centre in Nanjing.<\/p> The venue is the first of its kind for the brand, opening in Suning.com Plaza as an upgrade of the Suning.com flagship store and what it describes as a new benchmark for its strategic retail development. Offline shopping is \u201cconsidered optional\u201d in the store, and product experience is core to differentiating the concept from traditional shopping outlets.<\/p> The new flagship achieved a gross merchandise volume of RMB10 million (US$1.4 million) within 58 seconds of opening for trading and hit RMB100 million ($14 million) in just 13 hours.<\/p> According to a statement from the company, the store is conceived as a way to \u201caccelerate the promotion of consumption, optimize consumption structure, and improve the quality of economic development\u201d.<\/p> The new store will allow 24-hour sampling across all categories and consumers will be able to purchase products from a smart screen \u201cvirtual shelf\u201d, providing an O2O channel that allows shopping experiences via internet tools such as applets, communities, and live streaming.<\/p> The store\u2019s hi-tech showroom features a 400sqm L-shaped interactive LED screen, mainly reserved for product launches and PR events.<\/p>